Founder playbook
Validate a business idea before you spend heavily
A practical seven-day validation plan for UK founders: define a customer problem, test demand, price a small offer and decide what evidence you need next.
Read the playbookFounder resources
Practical playbooks for the decisions that come before launch.
These guides turn common founder questions into small, testable next steps. They are designed to sit beside—not replace—current official guidance and qualified advice for your own circumstances.
Founder playbook
Build a practical path to your first 100 customers
A founder-first system for choosing a narrow audience, making an offer, creating a customer list and learning which acquisition channel earns a repeatable next step.
Read the playbookUK setup guide
Sole trader or limited company: frame the decision before you register
A plain-English UK decision framework for comparing sole trader and limited company routes, the responsibilities involved and the official questions to check before registering.
Read the playbookFounder playbook
Build a startup-cost plan before committing to spend
A practical startup-cost planning framework for UK founders: separate one-off costs from recurring commitments, test leanly and create a runway decision before buying tools or stock.
Read the playbook