Klaviyo Email Agency
Build Klaviyo flows + campaigns for DTC brands on retainer
Build Klaviyo flows + campaigns for DTC brands on retainer.
Day-to-day work involves onboarding clients, understanding their brand voice, and crafting tailored Klaviyo email campaigns and flows. You'll analyse performance metrics, optimise existing campaigns, and keep up with Klaviyo's latest features to ensure your clients are getting the most out of their email marketing. Regular client calls and reporting will also be crucial, alongside ongoing research into industry trends to inform your strategies.
Now is an ideal time to launch a Klaviyo email agency due to the rapid growth of DTC brands in the UK, especially post-pandemic. Many businesses are increasingly reliant on digital marketing channels, with email marketing standing out as a high-ROI tactic. As brands continue to shift their focus online, they need expertise to navigate Klaviyo's capabilities effectively.
As a founder, you should have a solid understanding of email marketing principles and experience with Klaviyo. A realistic effort involves dedicating 15-20 hours weekly to client work, marketing your services, and honing your skills. It's important to be proactive, constantly learning, and ready to adapt to new trends in email marketing.
In 12-24 months, you could scale your agency to service multiple clients, potentially reaching monthly revenues of £10k-£20k. By building a strong portfolio and client base, you can establish a reputation that allows for higher retainer fees and the possibility of hiring additional team members or freelancers to expand your service offerings.
- Klaviyo
£1.5k–£5k/mo per client
Gross margins can be quite high, often around 70-80%, depending on your pricing structure and client retention.
UK DTC brands are experiencing a surge in demand for effective digital marketing solutions, particularly email marketing. With a growing focus on customer retention and engagement, Klaviyo's powerful tools are in high demand among brands looking to maximise their direct-to-consumer sales.
Your ideal customers are small to mid-sized DTC brands looking to enhance their email marketing efforts. They often lack the in-house expertise or time to manage sophisticated email flows and campaigns effectively.
The UK email marketing industry is projected to grow significantly, with a market size of £2.5 billion in 2022 and expected to increase as brands invest more in digital strategies. Over 80% of marketers consider email marketing vital for customer retention, highlighting the potential for agencies specialising in this area.
Revenue & pricing
You will charge clients a monthly retainer for your services, with potential additional fees for specific projects or extra campaigns. Your income will largely depend on the number of clients and the complexity of their needs.
- Basic Package: £1,500/month for 2 email flows and 4 campaigns
- Standard Package: £2,500/month for 4 email flows and 8 campaigns
- Premium Package: £4,000/month for 6 email flows and unlimited campaigns
- Custom Package: £5,000/month for tailored services based on client needs
Costs
- Klaviyo subscription (basic plan)£100
- Website domain and hosting£150
- Marketing materials (branding, pitch deck)£100
- Business registration (Limited Company)£12
- Software tools (Tide for banking)£0
- Miscellaneous expenses£138
- Klaviyo subscription£100
- Website maintenance£20
- Marketing tools (e.g., Mailchimp, Canva)£30
- Accounting software (Xero/FreeAgent)£25
- Professional indemnity insurance£50
First steps
- 1Pick 1 niche
- 2Build sample flows
- 3Pitch via Klaviyo agency directory
Your first 90 days
- Choose a niche and research it thoroughly.
- Build 2-3 sample Klaviyo flows for your portfolio.
- Create a simple website showcasing your services.
- Register your business with Companies House.
- Set up a Klaviyo account and experiment with features.
- Join the Klaviyo agency directory to start pitching.
- Acquire at least 2 paying clients.
- Deliver your first email flows and campaigns.
- Gather testimonials and case studies to enhance credibility.
- Implement feedback loops with clients for continual improvement.
- Refine your marketing strategy based on initial outreach results.
How to get customers
Social media (LinkedIn)
Share insights and case studies targeting DTC brands.
Networking events
Attend industry meetups to connect with potential clients.
Email outreach
Directly contact DTC brands with tailored pitches.
Content marketing
Start a blog discussing email marketing best practices.
Tools you'll actually use
| Tool | Cost | Why |
|---|---|---|
| Tide | £0 | Easy business banking with no monthly fees. |
| Xero | £25/month | Management of invoices and accounts. |
| Calendly | £8/month | Streamline scheduling client meetings. |
| Canva | £10/month | Create marketing and social media visuals. |
| Klaviyo | £100/month | Core tool for managing email campaigns. |
Common mistakes to avoid
- Failing to clearly define your niche can dilute your marketing efforts.
- Not leveraging existing Klaviyo resources or community for support.
- Overpromising results to clients without understanding their needs.
- Neglecting to regularly analyse campaign performance for improvements.
- Ignoring follow-ups with potential clients after initial outreach.
How to scale this
- 1Start solo with a few clients to build experience and portfolio.
- 2Outsource specific tasks (design, copywriting) as needed.
- 3Develop standardised packages to streamline services offered.
- 4Eventually hire a small team to manage increased client load.
Risks & mitigations
Client churn due to poor performance.
Regular communication and performance reviews.
Market saturation with similar agencies.
Focus on a specific niche to differentiate.
Dependence on Klaviyo's platform changes.
Stay updated with Klaviyo's updates and diversify services.
Cash flow issues in early stages.
Set clear payment terms and consider upfront fees.
UK legal & compliance
- Register your business with Companies House to comply with UK law.
- Ensure you have professional indemnity insurance for peace of mind.
- Keep accurate records for HMRC tax reporting requirements.
- Adhere to GDPR regulations when handling client and customer data.
FAQ
What qualifications do I need?
While formal qualifications are not required, experience with Klaviyo and email marketing is essential.
How do I price my services?
Consider the complexity of the campaigns and the time involved, starting with competitive rates.
How long does it take to see results?
Clients can typically expect to see improvements in engagement within 1-2 months.
What if I don't have enough clients?
Focus on marketing and networking efforts to build your client base.
Can I work part-time?
Yes, many founders start this as a side hustle before transitioning to full-time.
Written and maintained by
Business Pathfinder Editorial TeamEditorial research and publishing team
The Business Pathfinder Editorial Team researches and maintains practical guides for UK founders.
Guides are reviewed against relevant primary sources where practical. Financial, legal and tax content is general information, not personal advice.
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